Google is experimenting with a new "AI Mode" on its iconic Search homepage, replacing the long-standing "I'm Feeling Lucky" button as part of a limited rollout to select users in the US via Google Labs.
The trial, first reported by The Verge and later confirmed by a Google spokesperson, is designed to gather user feedback on integrating artificial intelligence directly into Google’s core search interface.
The new feature appears beneath the search bar, beside the standard “Google Search” button, offering users the ability to engage with AI-enhanced search results.
Although the redesign is currently experimental and may not be released widely, it signals Google’s growing emphasis on AI as it prepares to unveil major updates during the upcoming Google I/O developer conference.
Google's homepage has remained largely unchanged for decades, making this test notable.
The company faces increasing pressure from rivals in the AI space, particularly OpenAI’s ChatGPT, which has gained significant traction among users seeking AI-driven information retrieval.
Last week, an Apple executive revealed in court that Google searches conducted via Safari declined for the first time, citing AI platforms as a key factor.
This shift may be influencing Google's urgency in embedding AI more prominently within its products.
The “AI Mode” trial aligns with Google’s broader strategy to strengthen its AI search capabilities and regain momentum in the evolving search landscape.
It remains unclear if the feature will become permanent or when a public rollout might occur.
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