Google unveils first major update to ‘G’ icon in a decade

Refreshed 'G' icon marks first major redesign since September 2015, reflects Google's AI-focused brand direction


News Desk May 13, 2025
The logo of Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. PHOTO:REUTERS

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Google has begun rolling out the first major redesign of its iconic ‘G’ icon in nearly a decade, ahead of its annual I/O 2025 developer conference scheduled for May 20.

The updated logo features a smooth gradient transition between Google’s four signature colours — red, yellow, green, and blue — replacing the previous design with solid colour blocks.

This refreshed 'G' icon, now live in the latest Google Search app update (version 16.18 beta) on Android and iOS, is part of a broader visual update inspired by the brand's AI-driven direction, including Gemini and other Google AI features.

The new gradient design is intended to evoke a more dynamic and modern aesthetic, aligning with Google's evolving product ecosystem.

The design shift marks the first major change to the ‘G’ symbol since September 2015, when Google introduced its Product Sans typeface and transitioned from the old lowercase 'g' on a blue background to the multicoloured capital ‘G’.

The company has yet to confirm whether other Google product logos, such as Chrome or Maps, will adopt similar gradient styles.

As of now, the redesigned icon appears only in the Google Search app and as a homescreen logo on mobile devices. It remains unclear if the primary six-letter “Google” wordmark or other visual elements will be updated as well.

This branding refresh comes as Google seeks to unify its visual identity across platforms amid a growing focus on generative AI and cross-device experiences.

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