A new line of “Trump 2028” merchandise from former President Donald Trump’s official store has reignited debate over the possibility of a third presidential term — something explicitly barred by the US Constitution.
Despite the 22nd Amendment’s clear stipulation that no individual may be elected president more than twice, Trump, 78, has not dismissed the idea outright.
“There are methods,” he told NBC in March, referring vaguely to constitutional avenues that might permit a third term.
Trump, who served from 2017 to 2021 and was re-elected in 2024, has launched products including red caps, T-shirts, and beer can coolers branded with “Trump 2028” and slogans like “Rewrite the Rules.”
The hats retail for $50, while shirts are priced at $36.
Trump Store, Trump 2028 Merchandise Photofile
Trump Store, Trump 2028 Merchandise Photo:file
His son Eric Trump recently posted photos wearing the merchandise, fueling online speculation.
Political analysts consider a third term unlikely, as amending the Constitution would require approval by two-thirds of both the House and Senate and ratification by 38 of 50 state legislatures — a daunting and improbable path.
Still, Trump’s messaging resonates with his base. Prominent MAGA figures, including Steve Bannon, have encouraged the idea, citing Franklin D. Roosevelt’s four-term presidency before the 22nd Amendment was enacted.
Trump has previously sent mixed signals.
In 2024, he told Time magazine he had no desire for a third term. Yet, in recent speeches, he hinted at the popularity of the idea among supporters.
The 2028 merchandise rollout, whether symbolic or serious, adds to Trump's history of blending politics with commerce.
Alongside campaign gear, his store offers items ranging from jewelry to the “God Bless the USA Bible,” and a cryptocurrency, $TRUMP, reportedly tied to fundraising efforts.
For now, the constitutional ban stands — but the message is clear: the idea isn’t off the table for Trump.
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