As fast food prices continue to climb into absurd territory, Chili’s is making a bold (and slightly cheeky) move to help hungry Americans fight back.
The fan-favorite grill and bar chain is stepping in with a campaign that’s part PSA, part real-world solution, and all sass.
Introducing: Fast Food Financing — a two-day-only pop-up “office” in New York City’s Union Square (April 16–17), where Chili’s is handing out $20 gift cards to offset the outrageous cost of fast food meals.
And if that wasn’t enough, they’re giving away free Big QP burgers complete with fries, bottomless chips and salsa, and an unlimited drink—all part of the value-packed 3 For Me menu.
The setup? Wild.
Guests will go through a mock loan-approval process, mimicking an actual financing office, before being “approved” to receive their gift card (while supplies last).
Once cleared, they’ll be ushered into a Chili’s speakeasy for the full Big QP meal experience.
The goal? Calling out the so-called value meals of major fast food chains by offering something actually worth your money.
“We believe Chili’s 3 For Me menu, starting at just $10.99, has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger, featuring a fast food flavour profile our guests will recognise,” said George Felix, Chili’s chief marketing officer.
“But for those times when you can’t get to a Chili’s and find yourself settling for the drive-thru, we opened Fast Food Financing to help customers in their time of need.”
The Big QP is Chili’s latest burger flex, featuring 85% more beef than a Quarter Pounder® with Cheese and all the familiar flavors—American cheese, mustard, ketchup, pickles, and diced onions on deck. It joins the 3 For Me lineup alongside last year’s Big Smasher, which doubled up the beef compared to a Big Mac.
Even better? Unlike most fast food spots, $10.99 at Chili’s gets you a full sit-down experience with bottomless everything.
Meanwhile, McDonald’s prices are creeping higher than your gas bill.
So whether you’re in NYC to take advantage of the Fast Food Financing stunt or just heading to your local Chili’s, the message is clear: the best value doesn’t come in a paper bag—it comes with a basket of bottomless chips.
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