AI-generated barbie dolls flood social media — are you looking to make your own doll?

After the Ghibli trend, Barbiecore blends nostalgia with AI creativity in just a few simple clicks.

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Social media platforms have been swept by a new trend featuring AI-generated Barbie doll versions of users, celebrities, and brands, in what appears to be the latest viral craze fuelled by artificial intelligence.

After Ghibli trend, the social media is turning plastic and pink!

Inspired by the glossy packaging and stylised look of early 2000s Barbie adverts, the AI-generated images recreate users as lifelike dolls.

Accessories often reflect personalities, jobs, or inside jokes, ranging from laptops and martinis to pets and designer bags.

 

 

 

 

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A post shared by Heather Kirk Kuntz (@theheatherkuntz)

During the past 24 hours, feeds across Instagram, TikTok and X have filled with stylised images of individuals rendered as dolls, typically displayed in glossy packaging and surrounded by personalised props—from laptops and pets to cocktails and cameras.

A Donald Trump doll, made by AI (Image: SWNS)

The so-called Barbiecore movement is enjoying a fresh digital revival, blending nostalgia with cutting-edge AI creativity. Though the exact origins of the trend remain unclear, it appears to have started among influencers and quickly gained traction with businesses and casual users alike.

Many users are sharing their results under the hashtag #BarbieBoxChallenge on platforms like TikTok and Instagram.

Many are using platforms like ChatGPT Plus to generate the images, blending personal photos with creative AI prompts.

Here's how to turn yourself into a doll using AI

The process involves uploading a photograph, often a selfie or full-body shot, and instructing the AI to reimagine the subject as a doll or action figure, complete with specific features, accessories, and packaging text.

The trend has proven especially popular for celebrating milestones, showcasing team members, or simply having a bit of fun online.

The phenomenon follows a series of AI-powered trends, from deepfake videos to virtual fashion campaigns. Brands have already begun tapping into the Barbie doll wave to promote collections and connect with audiences.