Jonas Brothers’ JonasCon labelled a "complete and chaotic mess" as event struggles to secure sponsors

Jonas Brothers' JonasCon faces major setbacks as sponsors pull back and fans complain about poor planning.


Pop Culture & Art March 05, 2025
Photo: AFP

Jonas Brothers’ highly anticipated JonasCon is turning into an “unorganized mess,” with Nick, Joe, and Kevin Jonas struggling to secure sponsors just weeks before the event. Scheduled for March 23 at the American Dream Mall in New Jersey, the convention has been hastily put together, leaving fans frustrated over the lack of details.

Photo: American Dream

An insider reveals to The U.S.Sun that the brothers and their team are handling most of the event planning themselves, leading to a chaotic situation. “It’s been thrown together very quickly, and it’s turning into a mess,” the source says.

Despite their expectations, the trio has struggled to attract major sponsors, with only one confirmed so far—watch brand Fossil, where Nick Jonas is already a brand ambassador.

Sponsorship issues aren’t the only problem. Fans have voiced their frustration over the event’s last-minute announcement on February 12, leaving little time to plan travel. The event’s website provides minimal details, with the schedule section simply stating that information will be announced “in the next couple of weeks,” despite the convention being just weeks away.

Online forums have been flooded with disappointed fans questioning the event’s organization. “It’s too ambiguous for me to plan a long weekend to travel there,” one user wrote, while another commented, “I like the concept, but it’s way too short notice.” Others have accused the brothers of a “cash grab,” tempting fans to make expensive, last-minute travel plans.

Adding to the logistical hurdles, Nick Jonas is set to star in a 14-week Broadway run of The Last Five Years, which starts March 18. His only day off during the first two weeks is March 23—the same day as JonasCon—raising concerns about how much time he will actually spend at the event.

With sponsors hesitant, frustrated fans, and an unclear schedule, JonasCon is shaping up to be a significant challenge for the Jonas Brothers, leaving many wondering if it will go forward as planned.

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