Express Media Group partners with EFU Life

Inks MoU to promote awareness about Hemayah Family Takaful

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KARACHI:

The Express Media Group has joined hands with one of the country's leading private insurance companies, EFU Life, to promote awareness about its "Hemayah EFU Family Takaful" product.

A memorandum of understanding (MoU) was signed between the Express Media Group and EFU Life at the EFU Life headquarters. The MoU was inked by Azeem Iqbal Pirani, Chief Operations Officer and Executive Director of EFU Life, and Azfar M Nizami, Executive Director Sales and Marketing of the Express Media Group.

On the occasion, Aman Hussain, Head of Marketing EFU Life, Saqib Basharat, Media Lead at EFU, along with members of EFU's digital team, were present.

Kamran Ahmed, Associate Director Marketing, Romina Ali, General Manager Marketing at the Express Media Group and Haris Ali Khan, Manager Digital Sales at Express Digital also attended the event.

Azeem Iqbal Pirani emphasised the importance of digital platforms for raising awareness about the protection provided by insurance. He stated that through collaboration with the Express Media Group, EFU Life would be able to spread awareness about Hemayah EFU Family Takaful and other insurance services.

He mentioned that EFU Life is expanding its Hemayah Family Takaful programme nationwide and promoting it not just as a standalone product but as a comprehensive business offering.

Azfar M Nizami, Executive Director of the Express Media Group, highlighted the significance of the group's vast platform, which reaches over 40 million active users.

He emphasised the role of podcasts and digital communications in raising awareness of various topics, including insurance. This collaboration with EFU Life is an extension of the Express Media Group's ongoing efforts to conduct awareness campaigns via podcasts on diverse subjects, benefiting from their expertise in the media industry and the extensive reach of digital platforms.