Kanye West is facing backlash after allegedly dictating his wife, Bianca Censori’s, wardrobe in an attempt to generate publicity and salvage his personal brand. According to RadarOnline, West has been selecting increasingly provocative outfits for Censori, with her nearly-nude appearance at the 2025 Grammy Awards being the latest and most shocking example.
An insider told RadarOnline that West’s behavior is “controlling and desperately sad,” claiming that he is using Censori as a “commodity” to boost his brand. The source expressed concern over the toll this is taking on Censori, wondering if she is truly comfortable with being presented in such a sexualized manner for public consumption.
Their Grammys appearance sparked even more concern when a lipreader revealed West instructing Censori to “make a scene” on the red carpet. The couple was reportedly escorted away shortly afterward, fueling rumors that their appearance was not well-received. Fans have voiced their worries, with many expressing support for Censori, suggesting that someone should intervene to help her.
Despite the controversies surrounding him—such as the loss of brand deals following antisemitic remarks—West continues to claim that his financial status remains strong, thanks to his music career and ownership of the Yeezy brand. However, many are concerned that his actions are damaging not only his public image but also his wife’s mental and emotional well-being.
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