Saudi Arabia becomes number one destination for Pakistanis

The popular travel service app "Wego" revealed a 100% annual increase in the number of Pakistanis visiting the Kingdom

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Saudi Arabia has become the top destination for Pakistani travelers, with a 100% annual increase in the number of Pakistanis visiting the Kingdom, according to the popular travel service app "Wego" in the Middle East and North Africa (MENA) region.

Saudi Arabia’s tourism industry is rapidly expanding, driven by ambitious mega-projects like NEOM, a futuristic city on the Red Sea, and The Red Sea Project, which emphasizes luxury and eco-tourism, poised to redefine global tourism standards.

Under its Vision 2030, Saudi Arabia is making significant efforts to promote tourism, and it remains a favored destination for thousands of Pakistanis who travel annually for religious duties, especially during Ramadan when they visit the holy cities of Makkah and Madinah for pilgrimage and Umrah.

Wego recently introduced its online travel agent platform, "Book on Wego," to its Pakistani users. The app reports that Saudi Arabia is a popular tourist choice among Pakistanis, with the number of travelers growing by more than 100% year-on-year.

In this context, Wego’s strategy includes participation in the Pakistan Travel Mart (PTM 2025), one of the most significant travel and tourism events in Pakistan, which is currently underway in Karachi. The Saudi Tourism Authority is the title partner for this year’s event.

Wego highlighted that Pakistani travelers can book flights and hotels directly via the Vigo apps, websites, and platforms. The company stated that this growth aims to provide a seamless and convenient booking experience tailored to the needs of Pakistani travelers.

Wego’s Chief Flights Officer (CEO), Dan Wicks, said, "Domestic flight searches on Wego have increased by more than 120% year-on-year, with Saudi Arabia ranking among the top international destinations for Pakistani travelers, witnessing an annual increase of over 100%."

He added that the company’s journey began successfully after obtaining a travel agency license from Pakistan's Department of Tourism Services.

At PTM 2025, Wego will showcase its award-winning marketplace, which highlights the enhanced benefits of booking through the Wego platform. The app offers secure payment options, exclusive travel services tailored for the Pakistani market, as well as low-cost airlines, renowned hotel chains, and local accommodation providers.

Additionally, "Book on Wego" is offering travelers who book international flights through the platform 1GB of free data along with a free eSIM.

Wego stated, "We empower travelers with more choice and convenience by allowing users to compare prices and options from a wide network of local and global suppliers, revolutionizing the travel shopping experience."

According to Saudi officials, more than 2.5 million Pakistanis reside in the Kingdom. In addition to fulfilling religious obligations, many Pakistanis travel to Saudi Arabia for tourism and business purposes.