Blake Lively alleges smear campaign caused 78% drop in brand sales in Justin Baldoni lawsuit

Blake Lively claims Justin Baldoni’s smear campaign led to a 78% sales drop in her brands, seeking damages.

Blake Lively has escalated her legal battle against 'It Ends With Us' co-star and director Justin Baldoni, filing a federal lawsuit alleging a coordinated smear campaign that caused sales for her haircare and drink brands to plummet by up to 78%.

The 37-year-old actress claims Baldoni and his team, including publicist Jennifer Abel and crisis PR strategist Melissa Nathan, orchestrated a “social manipulation campaign” to damage her reputation. The lawsuit states that her haircare line, Blake Brown, and her drink brands, Betty Buzz and Betty Booze, faced significant backlash on social media, with hateful comments affecting their performance.

According to the complaint, this campaign led to a dramatic sales drop despite strong consumer reviews. Lively seeks compensatory and punitive damages for financial harm, emotional distress, and reputational damage. The actress also alleges sexual harassment and a toxic work environment on the film’s set, accusing Baldoni of unprofessional behavior, including entering her trailer uninvited.

In response to these claims, Baldoni, 40, has denied all allegations and plans to countersue. His lawyer announced intentions to release text messages to refute Lively’s accusations and provide additional context. Baldoni’s legal team argues the lawsuit is an attempt to repair her reputation amid rumors about her behavior on set.

The legal conflict has already impacted Baldoni’s career, with his agency severing ties and further scrutiny surrounding the controversy. Meanwhile, Lively has received public support from co-stars Colleen Hoover and Jenny Slate, as well as her industry colleagues.

As the case unfolds, the legal battle continues to captivate public attention, with both parties preparing for further developments in court.