Internet turns alleged UnitedHealthcare CEO's killer Luigi Mangione into a viral meme

From Super Mario’s Luigi to Sopranos jokes, internet turns alleged shooter Luigi Mangione into a viral Italian meme.


Pop Culture & Art December 10, 2024
Courtesy: AFP

With the identity of the alleged UnitedHealthcare CEO shooter revealed, social media has erupted with memes and jokes, focusing on the suspect's Italian-sounding name.

Luigi Mangione, who was arrested at a McDonald’s in Altoona, Pennsylvania, earlier today, has become the subject of a viral internet discourse that blends humor with cultural stereotypes.

Mangione, born and raised in Maryland with ties to San Francisco, recently lived in Honolulu. Despite his American upbringing, his Italian-sounding name has inspired countless posts across platforms like Bluesky and X (formerly Twitter), comparing him to the video game character Luigi from Super Mario Bros.

In one viral post, AI-generated images reimagine the Mario Bros. character as the alleged shooter. 

The sequence includes Luigi immigrating to America, receiving a medical bill for a dying relative stamped with “DENIED,” standing over the body of a CEO holding a gun with a panicked expression, and ultimately being arrested in a McDonald’s. The caption? “A tragedy in four parts.”

Drawing on other Italian-American cultural references, posts featured The Sopranos and stereotypical portrayals of Italians. One screenshot from The Sopranos showed Tony Soprano gesturing with the caption, “In this house, Luigi Mangione is a hero! End of story!”

Another image depicted an Italian chef loading a gun with penne pasta, saying, “Mamma mia….”

In this house, Luigi Mangione is a hero! End of story!

Colin (@yesitscolin.bsky.social) 2024-12-09T18:58:51.145Z

Historical references were also drawn. Some users invoked infamous anarchists Sacco and Vanzetti, writing, “Nice to see the Italian violent anarchist tradition revived.” 

Another post humorously remarked, “Wow, high-profile assassinations orchestrated by Italians—it really is the Gilded Age all over again.”

A popular photo of Rep. Alexandria Ocasio-Cortez pinching her fingers in a quintessentially Italian gesture made its rounds, with users playfully tying it to the suspect. 

On X, one user referenced Mangione’s alleged behavior before the crime, saying, “Like a true Italian, Luigi Mangione’s fatal error as an assassin was giving himself away by stopping to flirt with the cashier at the cafe before going to work.”

While the memes and jokes continue to dominate the internet, the situation remains deeply serious. 

Authorities have described Mangione as a "strong person of interest" in the fatal shooting of UnitedHealthcare CEO Brian Thompson outside a Manhattan hotel.

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