ICC unveils 'Champions Trophy 2025' visual identity, still showcasing Pakistan as hosts

ICC presented brand-new typographic logo for the 2025 Champions Trophy, to be held in Pakistan

The International Cricket Council (ICC) has launched a dynamic new visual identity for the Champions Trophy, featuring an entertaining, distinctive look aimed at modernizing the tournament’s brand. The men’s Champions Trophy, returning for the first time since 2017, will see top teams worldwide compete in a high-stakes two-week showdown. For the first time, the women’s version will debut in the T20 format, with elite players vying for the iconic Champions Trophy white jackets.

This prestigious tournament, set to alternate biennially between the men’s ODI event featuring the top eight teams and the women’s T20 competition with the top six teams, will offer fans intense match-ups that determine the champions in every game.

The new identity, crafted with a digital-first approach, presents a bold, vibrant expression inspired by cricket's unique terminology, from shouts on the field to players’ names emblazoned on jerseys. With an unconventional, typographic logo, the Champions Trophy brand is meant to feel bold, loud, and fun—mirroring the electrifying atmosphere of the competition.

WATCH HERE: https://www.icc-cricket.com/videos/a-new-era-for-the-champions-trophy

Anurag Dahiya, ICC Chief Commercial Officer, expressed enthusiasm about the fresh design: “The return of the men’s Champions Trophy alongside a brand-new women’s event has allowed us to develop an exciting visual identity that brings a fun, energetic edge to the brand. The two weeks of thrilling competition will be underscored by the distinct white jackets—a nod to the tournament’s storied history and its global allure.”

As per the proposed schedule, Pakistan will be placed in Group A alongside India, Bangladesh, and New Zealand, while Group B consists of England, South Africa, Australia, and Afghanistan. The BCCI is awaiting consultations with the Indian government before confirming participation in matches hosted in Pakistan.

The 2025 Champions Trophy will be held from February 19 to March 9, with a reserve day on March 10. Matches will be played across Karachi, Lahore, and Rawalpindi, with Lahore hosting seven matches, including the final. Karachi’s National Stadium will stage the opening match and one semi-final, while Rawalpindi will host five matches, including the other semi-final. The semi-finals are set for March 5 and 6, with the final taking place in Lahore on March 9.

ICC Champions Trophy 2025 proposed schedule:

• February 19: New Zealand vs Pakistan - Karachi
• February 20: Bangladesh vs India - Lahore
• February 21: Afghanistan vs South Africa - Karachi
• February 22: Australia vs England - Lahore
• February 23: New Zealand vs India - Lahore
• February 24: Pakistan vs Bangladesh - Rawalpindi
• February 25: Afghanistan vs England - Lahore
• February 26: Australia vs South Africa - Rawalpindi
• February 27: Bangladesh vs New Zealand - Lahore
• February 28: Afghanistan vs Australia - Rawalpindi
• March 1: Pakistan vs India - Lahore
• March 2: South Africa vs England - Rawalpindi
• March 5 Semi-final: TBC vs TBC - Karachi
• March 6 Semi-final: TBC vs TBC - Rawalpindi
• March 9 Final: TBC vs TBC - Lahore