Succession' star shines in Pakistani luxury wear

Brian Cox steps out in AOMI hand-embroidered jacket

While a number of Hollywood A-listers have been seen rocking Rastah hoodies and archival jackets, Brian Cox of HBO's Succession fame has chosen a different Pakistani brand: AOMI.

The luxury fashion label took to Instagram to share a picture of Cox wearing their Zaar Embroidered Lightweight Jacket. This earthy-olive jacket, made from fine raw silk, is adorned with intricate, hand-drawn embroidery, depicting elements inspired by AOMI's signature mystic jungle theme. The detailed artistry of the piece is all hand-drawn, adding to its exclusivity and appeal.

The jacket's relaxed fit is designed to suit both men and women, allowing for a comfortable yet stylish look. Cox certainly exemplified that stylish ease.

The South Asian luxury brand is known for its meticulous design, attention to detail, and commitment to blending heritage with modernity. The brand's ethos revolves around three pillars: function, form, and fantasy. According to its website, AOMI offers "elevated essentials focused on functional luxury," emphasises "tailored artistry with thoughtful handcrafted detailing" inspired by South Asian craftsmanship and provides customers with made-to-order pieces created through artisanal techniques and mindful, slow fashion practices. With its combination of contemporary silhouettes and cultural craftsmanship, AOMI continues to establish itself as a brand to watch, now with the legendary Brian Cox on its roster of admirers.

While Cox has had a long and illustrious career, his portrayal of Logan Roy in Succession has cemented his status as a household name. Speaking to Good Morning Britain, the actor confessed, "I've mourned my loss of anonymity," acknowledging that the fame has become "a little overwhelming sometimes." Despite Succession's widespread success, including numerous awards and accolades for Cox himself, he admitted he hadn't actually watched the show.