Nancy, Ananya team up for the ultimate design dream

Actor is a vision in white in influencer's creation

Nancy Tyagi's rise from Baranwa, Uttar Pradesh in India, to the red carpet of the Cannes Film Festival is the stuff of modern-day influencer legend. This 23-year-old self-taught designer didn't just dabble in fashion; she set the bar sky-high. At the 77th edition of Cannes in 2024, Nancy made jaws drop with a pink ruffled gown that wasn't just haute couture but a full-blown engineering marvel. Weighing more than 20kg and made from 1,000 metres of fabric, the gown was as dramatic as it was stunning. Then, because she clearly doesn't believe in doing things halfway, Nancy also debuted a saree that was hand-embroidered, showcasing an intricate design that took ages to craft. That debut ensured she was a name to watch—and watch people did.

Fast forward to today, and Nancy's latest project has seen her collaborate with none other than Bollywood's fashion darling, Ananya Pandey. As part of the promotional whirlwind for Prime Video's Call Me Bae, Nancy stepped in to create an unforgettable gown for Ananya. And true to form, she documented the entire process on Instagram in a reel that had her followers glued to their screens.

The designer captioned the video, "The perfect combo of simple and stylish, my special outfit looks gorgeous on Ananya Pandey." But it was the behind-the-scenes hustle that had her fans in awe. Nancy took them on a journey, starting with her design sketches, venturing into India's bustling bazaars to source fabric, and finally, putting it all together with her running stitches.

The big reveal? Ananya and Nancy finally met in a heartwarming embrace, and the actor got her first look at the custom gown. You could practically hear the collective gasp as Ananya opened the box to find a white, floor-length gown adorned with 3D floral accents. The sleek silhouette was all about understated elegance—until you noticed the bold, 3D florals that made the bottom half a showstopper. As if the gown wasn't enough, the reel culminated in a fun-filled photoshoot with the duo laughing, posing, and—of course—hanging out with a dog.

The collaboration is as fashion-forward as it gets, perfectly in sync with the vibe of Call Me Bae, which sees Ananya's character Bae, a disowned South Delhi heiress, navigating the chaotic streets of Mumbai. This promotional collaboration was a match made in fashion heaven.