Sabrina Carpenter's photo with her 1 billion streams plaque reignites conspiracy theories

Sabrina Carpenter’s photo with her 1 billion streams plaque for sparks renewed conspiracy theories.

Sabrina Carpenter's photo with her 1 billion streams plaque for her song "Espresso," taken at Spotify's "Short n' Sweet" event in Los Angeles, has sparked renewed debate over the possibility of playlist manipulation. Fans and critics are revisiting conspiracy theories regarding how her song achieved such prominence.

The track, described by Vox as a "disco-inflected soft pop hit," quickly became a summer favorite upon its release in April. However, the song's pervasive presence on Spotify has led some to speculate about potential manipulation. A comedian on X suggested that Carpenter's label might be paying Spotify to "force-feed 'Espresso' down the throats of listeners."

No matter what song you listen to on Spotify, it will play Espresso as the next track. It’s not an “algorithm.” The label is paying for radio play in an old school, industry plant kinda way and it’s honestly refreshing. We are so back etc!

— cancela lansbury (@gossipbabies) May 15, 2024

Carpenter, a 25-year-old former Disney Channel star, has been featured extensively across various media platforms, including music videos, magazine covers, and social media. Her visibility increased significantly after her performance of "Espresso" at the Coachella music festival and subsequent viral success on TikTok.

Critics point out that the song's prevalence might be indicative of broader issues within the music streaming industry. Historically, payola scandals have plagued the music business, raising concerns about similar practices in today's streaming era. While Spotify’s autoplay feature has been recently updated to prioritize recommendations over user listening history, questions remain about the transparency of such algorithms.

Despite the speculation, there is no concrete evidence linking Carpenter's success to direct manipulation by Spotify. The complex relationships between record labels, streaming platforms, and advertising companies further obscure the issue. Ultimately, while discussions about algorithmic influence continue, Carpenter's success underscores her ability to capitalize on modern music marketing strategies.