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Taylor Swift, known for her "cryptic and Machiavellian" style, may be hinting at a big announcement with her latest Eras Tour outfit.
At her London show on August 16, 2024, she debuted a bodysuit adorned with stars and a sliver of a moon during the Midnights segment. This outfit echoes the pattern from August 2023, when she wore a new look before announcing 1989 (Taylor's Version), which she released in October 2023.
If history repeats, Swift could reveal the release date for Reputation (Taylor's Version) during her August 17, 2024 show. This would follow a similar timeline, with a potential release two months later, just before Halloween, aligning with the original album's snake theme and the spooky “Look What You Made Me Do” video.
Swift’s upcoming announcement might occur at one of her final European dates in London on August 17, 19, or 20, 2024. Reputation (Taylor's Version) would be her fifth re-recorded album, following 1989, Speak Now, Red, and Fearless.
The re-recordings are part of Swift’s effort to regain control of her music catalog after Scooter Braun acquired her original albums in 2019. She confirmed her intention to re-record her albums in August 2019, emphasizing her belief that artists should own their work.
In TIME's 2023 Person of the Year issue, Swift described revisiting her Reputation era as a "goth-punk moment of female rage" and hinted that the vault tracks will be exceptional. She likened the process of re-releasing her albums to "collecting horcruxes" or "infinity stones," and referenced Lord of the Rings in describing her creative process.
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