Bella Hadid condemns Adidas Munich Olympics campaign for lack of sensitivity

"I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind," wrote Hadid.

Bella Hadid has addressed her role in Adidas' controversial Munich Olympics-themed advertisement that caused public outrage.

On Monday, the model and activist shared a message on her Instagram Story, expressing her "disappointment in the lack of sensitivity that went into this campaign." surrounding the campaign.

Courtesy: Bella Hadid/Instagram

“I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind,” she wrote.

Earlier this month, the brand released an advertisement showcasing Hadid holding a "coveted classic" sneaker from the 1970s to commemorate the 52nd anniversary of the Munich Olympics.

The summer games were overshadowed by tragedy when a Palestinian militant group killed 11 Israeli athletes and a German police officer.

Hadid, who stated she was "shocked" and "upset" by the association, claimed to have “no knowledge of the historical connection to the atrocious events in 1972.”

“My team should have known, adidas should have known and I should have done more research so that I too would have known and understood, and spoken up,” the Vogue cover girl added.

Adidas has issued an apology for the campaign and the "negative impact" it had on Hadid, 27, as well as the other models involved.

“Connections continue to be made to the terrible tragedy that occurred at the Munich Olympics due to our recent SL72 campaign,” the shoe brand said in a statement on Adidas Originals’ Instagram Story.

“These connections are not meant and we apologize for any upset or distress caused to communities around the world.”

Bella, whose father Mohammed Hadid is Palestinian, has been a vocal advocate for Palestinian causes and condemned the campaign's association with the "liberation of the Palestinian people."

“Palestine is not synonymous with terrorism,” she wrote on Monday, “and this campaign unintentionally highlighted an event that does not represent who we are.”