Swat hotels to register for free

KPTCA hopes move will boost tourism and improve service

PESHAWAR:

The Khyber-Pakhtunkhwa Culture and Tourism Authority (KPCTA) has announced free registration for hotels in Swat to facilitate hoteliers and tourists in the scenic valley.

The announcement was made by KPCTA Director General Tashfeen Haider in a meeting with the hoteliers during his visit to Swat Valley.

“The owners of hotels in Swat can register their hotels with the KPCTA’s Tourist Services Wing (TSW) free of cost,” he said. The DG stated that they wanted hoteliers to provide the best facilities to tourists visiting Swat.

He added that the owners of hotels and restaurants should serve tourists in the true sense by providing the best facilities, quality foods, and cleanliness. He believed this would send a positive message to domestic and international visitors, while also boosting tourism in the region.

Accompanied by Administration and Finance Director Muhammad Ali and other senior tourism officials, Haider also visited hotels and information centres in Swat and checked the facilities being provided to the tourists.

The officials took a look at the newly-constructed building in Fizagat where an information centre for tourists, TSW offices, training centres and a Pakistan Institute of Tourism and Hotel Management will be opened soon.

The hotels in Swat play a significant role in contributing to the development of the local community in various ways. These hotels not only support the local economy, but also promote cultural exchange, preserve local heritage, foster entrepreneurship, support education and skills development, enhance social well-being, empower local communities through tourism initiatives, promote environmental sustainability, and contribute to infrastructure development.

As a popular tourist destination, Swat attracts a significant number of visitors each year, and hotels serve as their primary accommodation.