Gracie Abrams, known for her candid lyrics and indie-pop sound, unveiled the music video for "I Love You, I'm Sorry" on July 17.
The track is part of her recently released album, The Secret of Us, which debuted on June 21. In the video, Abrams humorously acknowledges her imperfections, celebrating a carefree day at the beach and enjoying drinks with friends.
The highlight comes as she arrives late to receive an unexpected accolade: the "assh--- of the year" award. Unfazed, she opens the trophy to reveal a miniature microphone, using it to serenade the crowd with her lyrics.
The singer's rise to fame accelerated after opening for stars like Olivia Rodrigo and Taylor Swift during their respective tours. Her recognition culminated in a Best New Artist nomination at the 2024 Grammys, following the success of her debut album's deluxe edition, Good Riddance.
Reflecting on her journey, Abrams expressed gratitude towards Swift for the transformative opportunity on the Eras Tour, calling it a life-changing experience that shaped her career profoundly.
Following her tour stints with Swift and Rodrigo, Abrams is set to embark on her own global tour starting fall 2024, showcasing songs from The Secret of Us.
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