Bella Hadid returns to NYC to launch new fragrance line, Orebella

Bella Hadid is the latest celebrity to have founded a beauty brand.

New York City's fashion scene just got a major boost with Bella Hadid's latest public appearance. 

 

The supermodel, known for her impeccable street style, was spotted showcasing  stunning vintage-inspired looks, as she gears up to introduce her new fragrance line, Orebella. 

 

Hadid stepped out in an outfit channeling Parisian chic with a breathtaking nude slip dress featuring a corseted bodice and delicate butterfly embellishments. A mesh overlay and dramatic fringe hemline added a touch of whimsy to the look.

Courtesy: Harpers Bazaar

Later, Hadid transformed into a modern-day Rizzo from Grease. She donned high-waisted capri pants paired with a cropped nylon zip-up bomber jacket and sleek leather mules with a curved heel.

Courtesy: Harpers Bazaar

The launch of Orebella marks a significant milestone for Hadid, who has been developing the fragrance line for over five years.  

 

The name, a combination of Hadid's Arabic family name ("iron ore") and "aura," reflects the line's focus on a unique fragrance experience. 

 

"Can’t believe I’m almost able to share what I’ve been keeping from you… 5+ years of creativity, tears, magic, and refueling of my life," Hadid shared in a heartfelt Instagram post. "My true passion. For you and me and everyone in between! I’m so excited for you all to be a part of @orebella!"

 

In a recent interview with Bazaar, Hadid expressed her dedication to the quality and impact of her products, “If I were to put a product out and have people, you know, spend their money on something that I’m promoting, I want to make sure that it’s good for them, and that it makes them feel good and has a lot of different uses,” she explained. 

 

“I want to make something that you could go into your bathroom and look at every day, knowing that you spent your money on something that makes you feel excited and good.”

 

The new line features three scents, designed to be both skin-friendly and environmentally conscious. Officially released in the US on May 1, Orebella was initially teased by Hadid in February and trademarked in 2022.

 

Hadid opted to create Orebella as a standalone business, stepping away from the traditional celebrity fragrance model of licensing with major beauty companies. This move allows for more creative control and is a significant venture for the supermodel.