Is Buckingham Palace shading Megan Markle?

The video released suspiciously close to Markle's new jam launch, has fans buzzing about a potential 'Jam War.'

The timing couldn't be more perfect for a royal feud. Mere days after Meghan Markle debuted her own line of jams under her brand American Riviera Orchard, Buckingham Palace has dropped a video promoting their strawberry preserve.

The Palace's Instagram video showcases a lavish spread with scones, croissants, and more  – all featuring their signature jam, Highgrove Organic Strawberry Preserve. 

http://https//www.instagram.com/buckinghampalaceshop/reel/C6JtjBfIp5z/

"Our Strawberry Preserve is made using only the finest berries...," the caption reads, inviting followers to share their jam preferences.

Since the release of the video, the jam has sold out and fans were quick to pick up on the not-so-subtle timing. 

Comments flooded in with playful accusations of shade and declarations of allegiance, with one user quipping, "Buckingham Palace over Montecito any day."

Markle's new brand, launched in March 2024, promises a range of lifestyle products, including food, home goods, and beauty items. The jam is their first official release, with friends of the Duchess excitedly sharing gift baskets on social media.

Whether it's a coincidence or a bit of playful competition, the timing has ignited a rivalry among royal watchers. 

Get ready for the 'Jam War' as fans decide which side reigns supreme!