Breathing life into a new identity for Mustafabad

Project involves repainting exteriors of over 1,000 homes and community spaces

LAHORE:

Mustafabad, once a neglected village of district Kasur, has recently began to catch the public’s attention as the ‘Let’s Colour’ campaign kicked off in the area.

As part of the campaign, various parts of the village were coloured by a paint company. The initiative attracted public from Lahore and other nearby cities. The locals also appreciated the efforts for providing colorful celebrations and happiness to the village.

A leading producer of paints and coatings started the impactful social initiative in collaboration with the Akhuwat Foundation.

The transformative project involved repainting the exteriors of over 1,000 homes and community spaces. The initiative saw a collaborative effort involving 41 team members along with 26 skilled painters and mural artists from Mustafabad, working passionately over four months. Together, they breathed life into a new identity for Mustafabad.

Incorporating local artists in the project was widely appreciated as the culture and traditions of the area were highlighted.

Mustafabad is exposed to high temperatures, so appropriate paint was applied to the homes as protection against the weather. The exterior emulsion not only ensures long-lasting all-weather protection but also incorporates a technology effectively lowering surface temperatures by up to 5°C, making a tangible and beneficial impact on the local community.

 

A resident of the village, Muhammad Riaz, commented on the initiative, "A positive change has emerged among the locals after the painting and art work and we are now aware of the importance of cleanliness. Our streets used to give an impression of neglect but now this is the most beautiful village of our district. The sentiments of happiness are also shared by our kids and females as they now can proudly tell others that they are residents of Mustafabad, the most beautiful village of this area.”

CEO AkzoNobel, Mubbasher Omer, also shared his take on the initiative, “We are proud to see how ‘Let’s Colour’ is revitalising more than just walls. The vibrant colours make living spaces more fun and enjoyable. The transformation has helped to uplift the community with renewed pride and hope today while painting a better tomorrow for Mustafabad.”

Published in The Express Tribune, April 5^th, 2024.