Jennifer Lopez has rebranded her upcoming tour, shifting from "This Is Me... Now" to "This Is Me... Live | The Greatest Hits." This change comes after she quietly canceled several dates, likely due to weak ticket sales. The rebrand suggests a broader focus on her entire catalog rather than primarily promoting her recent album.
Lopez initially announced the tour in February alongside her album "This Is Me... Now" and two accompanying films. However, requests for comment about the name change from Lopez's representatives and tour producer Live Nation went unanswered. While Live Nation's website hasn't fully updated, some venue listings and a sponsored Facebook ad confirm the change.
"This Is Me... Now" struggled commercially, selling 14,000 copies in its first week and marking one of Lopez's lowest-charting albums. This performance may have contributed to the tour's adjustment.
The album was part of a larger $20 million multimedia project, including the tour and two films streaming on Amazon Prime: "This Is Me…Now: A Love Story” and “The Greatest Love Story Never Told." Variety describes the project as exploring Lopez's romantic history following her reunion with Ben Affleck.
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