Punjab Population Welfare Department Secretary Salman Ejaz announced the completion of a draft for a new population policy, soon to be presented for cabinet approval.
Presiding over a meeting on Sunday, he highlighted the policy's transformative approach to family planning services and counselling, aiming to bring these vital services directly to the public. Through communication channels, the initiative aims to raise awareness about family planning and its benefits.
The secretary stressed that the Population Policy 2024-29 envisions a society characterised by prosperity, health and education. Recognising the fundamental rights to reproductive health, sufficient nutrition and an elevated quality of life for all citizens, the policy targets a reduction in population growth rates and emphasising coordination with stakeholders, including religious leaders and community elders.
The Population Welfare Department in Punjab, renowned for its reproductive health services, is dedicated to extending its accessible model beyond provincial borders.
Leveraging transportation, awareness campaigns and education, the department aims for comprehensive coverage.
Read: Pakistan’s population harvest in 2023
During the meeting, Population Welfare Director General Saman Rai underscored the commitment to provide access and choices for improved reproductive health, ensuring services reach urban areas.
The provincial government will incorporate the well-being of small families and health services provision into its policy framework.
Meanwhile, the World Bank has initiated a significant family planning project in Punjab, focusing on reducing contraceptive drug use and population growth by offering free access to standardized services.
The program aims to empower youth platforms through voucher schemes, social marketing, engaging men and community leaders and expanding services in family planning projects.
The initiative seeks to strengthen collaborations for more effective family planning service delivery.
Published in The Express Tribune, February 26th, 2024.
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