Commissioner Bahawalpur Division Dr Ehtesham Anwar said that the Cholistan Desert Rally is a premier motorsports festival that promotes a positive image of the country, both here and abroad.
Addressing the inaugural ceremony of the 19th Tourism Development Corporation of Punjab (TDCP) International Cholistan Desert Rally and Cultural Festival at Bahawal Gymkhana on Wednesday, the commissioner said that the Rally and its associated cultural events showcase Pakistani culture and traditions to a global audience. He highlighted that the rally, spanning over 500 kilometers, is being provided fool-proof security by the police and military forces of Pakistan.
Dr Anwar further mentioned that the event has become the largest rally in South Asia due to its captivating beauty and rich cultural and tourism events. He said that the rally attracts many tourists from Pakistan and around the world and it will feature races in 7 categories. He further announced that the prize money for international racers would be in dollars in coming years.
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Addressing the ceremony, Managing Director TDCP Humaira Akram emphasized the significant role of the Cholistan Desert Rally and its important role in the social and economic development of the region.
She mentioned that this year, drivers from Saudi Arabia, the UK, Afghanistan, Iran and the USA are participating in the rally. She further revealed that the women's category has been made more active.
The ceremony unveiled the Winner’s Trophy and screened a documentary film showcasing the rally's anthem. The event also highlighted the history and culture of the Cholistan Desert, the historical palaces of Bahawalpur, historical buildings, tourism and culture through beautiful cultural dances, in addition to light and sound shows. Earlier, shields were distributed to the organizers and racers of the rally by the Commissioner of Bahawalpur Division.
Published in The Express Tribune, February 22nd, 2024.
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