In the midst of the biting cold weather, the sale of fish has witnessed a notable surge in the city, with a multitude of temporary shops springing up to meet increased demand. The popularity of fish has soared, attributed to its perceived suitability for extreme weather conditions.
Temporary stalls offering a wide array of fresh fish have become a common sight across the city, including in the fish market, MDA Chowk, Pul Bararan and many other areas.
Among the options available, larger fish are being priced at Rs600 per kilogram, while smaller varieties are selling at the slightly lower rate of Rs550 per kilogram. Fish has become the go-to dish amid the prevailing harsh weather, providing not only taste but also a source of warmth and comfort.
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Medical experts have endorsed the consumption of fish during cold weather. They highlight its benefits in maintaining body temperature, making it a healthy and warming choice for individuals looking to stay resilient against the cold.
The surge in fish sales provides a welcome economic boost for vendors trying to make the most of the prevailing weather. Muhammad Bilal, a shopkeeper at Faiz-e-Aam Chowk, expressed pleasure and said that is his income increased manifold over the last few days.
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Entertainment industry freezes over
Meanwhile, the adverse weather has led to a decline in citizens’ outdoor activities, as a decrease in the number of theatre-goers has been observed and both theatre owners and artists are facing financial issues. The extreme weather impacted the movement of citizens not only in Multan but also in Vehari, Lodhran and other areas.
With five popular theatres in the city able to seat 2,000 visitors, the reduced turnout has raised concerns. Poor conditions have not only affected citizens’ willingness to venture out, but have also financially impacted the entertainment industry. Producers have been compelled to suspend shows nearly thrice a week. This interruption in regular schedules has not only impacted revenue streams but has also affected the livelihoods of artists.
Furthermore, the health of some artists has been compromised with instances of illness, particularly flu-related, prompting them to refrain from working.
Published in The Express Tribune, January 8th, 2024.
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