The Knowledge Factory hosted an Eid Mela, bringing Eid festivities to the local community in DHA.
The Mela, which started on August 28, offered visitors a wide range of items and services including clothing, accessories, grooming goods and a palmistry stand. The Factory’s space was divided into four areas, an area each was assigned to food stalls, grooming services, mehndi stalls and vendors who displayed products for Eid shoppers.
The clothes displayed at the Mela included brands like Hammerbreak-Free, Sash, Lal Earth and Ifrah Ali. Lal Earth offered organic dyed hand woven shirts for men and women along with hand woven scarves. The collection focused on conventional dyeing and weaving with traditional themed designs. Sash offered a ‘trendy’ look for the young with embroidery and embellishments that are well suited for festive occasions.
With a dash of entertainment activities such as raffle draws, tarot card reading and palmistry, the Eid Mela attracted a large number of families.
Accessories including bangles, shoes and bags were also on sale. Sundas, who displayed her collection of ethnic jewelry and local handicrafts, said there was a need for Pakistanis to promote their culture. She said there was a greater appreciation for our handicrafts abroad than here.
The food stalls helped make the environment of the Mela homey and family friendly. The Eid Mela came to an end on Chaand Raat.
Published in The Express Tribune, August 31st, 2011.