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Musk calls it temporary emergency measure


Reuters July 02, 2023
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BENGALURU:

Twitter will now require users to have an account on the social media platform to view tweets, a move that owner Elon Musk on Friday called a “temporary emergency measure”.

Users who try to view content on the platform will be asked to sign up for an account or log into an existing account to see their favourite tweets. “We were getting data pillaged so much that it was degrading service for normal users!” Musk said in a tweet.

He added that hundreds of organisations or more were scraping Twitter data “extremely aggressively”, affecting user experience.

Musk has previously expressed displeasure at artificial intelligence firms like OpenAI, the owner of ChatGPT, using Twitter’s data to train their large language models.

The company has initiated a range of measures to bring back advertisers who left the platform under Musk’s ownership and to increase subscription revenue by making verification check marks a part of the Twitter Blue program.

Earlier, Twitter had announced plans to focus on video, creator and commerce partnerships.

Published in The Express Tribune, July 2nd, 2023.

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