‘E-commerce drives furniture industry growth’

ISLAMABAD:

The e-commerce sector in Pakistan continues to grow at an unprecedented rate, with furniture manufacturers and retailers experiencing a significant boost in sales.

These remarks were made by the Pakistan Furniture Council Chief Executive Officer Mian Kashif Ashfaq on Sunday while speaking to a delegation of furniture manufacturers.

According to a statement, he said through online marketplaces and home decor websites, manufacturers have been able to expand their reach and tap into new markets, leading to a surge in demand for Pakistani furniture. Kashif said the furniture industry in Pakistan has been experiencing steady growth over the past few years due to large consumer market, increasing urbanisation, and a growing middle class. Additionally, the rise in disposable income and changing lifestyles have contributed to the increased demand for modern and stylish furniture.

He said real estate and construction activities in Pakistan have also fueled the demand for furniture. As more housing projects, commercial buildings, and offices are being developed, the need for furnishing and interior design services has risen. This presents opportunities for furniture manufacturers, retailers, and interior design companies, he added.

 

Published in The Express Tribune, May 29^th, 2023.