All set for Eid shopping festival tomorrow

Event is expected to promote economic growth by boosting consumer spending

ISLAMABAD:

The Islamabad Chamber of Commerce and Industry (ICCI) in collaboration with ICT Administration, Municipal Corporation of Islamabad, and concerned market associations are all set to arrange an Eid shopping festival in Sector F-7 and F-10 in the federal capital.

The shopping festival is expected to begin from the 21st of Ramazan till Chand Raat. The festival will feature several fun activities including a traditional food area, art & crafts corner, mehndi stalls, kids’ area, corporate stalls, live music stage, lucky draws, quizzes, laser lights, lighting displays, and first aid medical camp.

Both markets’ entry and exit points would be decorated with gigantic arches displaying event branding. President of the Islamabad Chamber of Commerce and Industry Ahsan Zafar Bakhtawari in his statement said that the shopping festival would increase the footfall of customers and provide a good opportunity for the traders of the area to generate more business.

He said that such shopping festivals have become increasingly important in the retail world in recent years, as they drive sales and provide a variety of brands to the customers and help them purchase items of their choice. He hoped that the shopping festival in Sector F-7 and F-10 markets would boost trade activities and provide customers with better choices for shopping. Senior Vice President ICCI Faad Waheed said that shopping festivals are very effective in promoting trade activities and hoped that the shopping festival in Islamabad would provide a good opportunity for customers to buy different products at affordable prices in a festive environment.

ICCI Vice President Muhammad Azharul Islam Zafar said that the trend of shopping festivals is on the rise worldwide and that all relevant institutions should facilitate organising such shopping festivals in the capital.

 

Published in The Express Tribune, April 11^th, 2023.