Furniture sector to explore US markets

Growing demand in the West could help sector reach $1b export target, says PFC CEO

ISLAMABAD:

Chief Executive Officer (CEO) of the Pakistan Furniture Council (PFC), Mian Kashif Ashfaq on Thursday said that United States investors want to explore investment avenues in Pakistan’s diversified furniture industry, and showed interest in joint ventures in the sector.

“The CEO of PFC is currently visiting the US to discuss the existing trade and investment potential with their counterparts for joint ventures in the furniture sector,” said a press release. A PFC delegation, led by its CEO, is currently on a week-long visit to the US and hopes to explore new markets and further strengthen bilateral trade ties with their counterparts. “PFC is holding successful result-oriented meetings with our counterparts and they are interested in visiting Pakistan and investing in the furniture industry,” said Ashfaq, adding that, “There is vast scope to increase the furniture export volume due to an upward trend, as demand for furniture and wooden products are on the rise in the US, European markets and domestic markets.”

“We are making special efforts to increase furniture exports catering to rising global demand,” he said, adding that the delegation is also studying the latest products and technologies in their field.

“Such business-oriented tours can play a pivotal role in helping Pakistani furniture manufacturers achieve the $1 billion annual export target. Major buyers of wooden furniture from Pakistan include the UK, US, Sri Lanka and Gulf countries,” he said.

Published in The Express Tribune, March 17^th, 2023.

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