Meta’s new ad system tackles housing discrimination allegations

Court will oversee implementation of VRS system to ensure equal distribution of ads

Tech Desk January 10, 2023

Meta has now introduced its new Variance Reduction System (VRS), ensuring a more equitable distribution of advertisements on its platforms.

The conglomerate has initiated this step as it has been facing various allegations in this regard.

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The company was believed to be excluding certain groups from its marketing campaigns. As a result, it faced a lawsuit by the Department of Housing and Urban Development (HUD) in 2019.

Through the new system, Meta will be able to get data on the age, gender, race or ethnicity of its viewers.

The data will be then compared with those who are eligible to see particular content and then the system will adjust the distribution accordingly

The court will oversee all the actions of the platform in this regard.


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