Minions take over cinemas with projected US$129.2m Jul 4 opening

LOS ANGELES:

Universal and Illumination’s Minions: The Rise of Gru is setting off fireworks at the Fourth of July box office, projecting a US$129.2 million opening over the 4-day holiday weekend from 4,400 locations. On a 3-day scale, the Despicable Me prequel looks to gross US$109.4 million — that number would mark the highest domestic opening for an animated film since 2019's Frozen 2, representing a huge bounce-back for family-friendly fare after lockdowns due to the Covid-19 pandemic.

The Illumination production took off to an explosive US$10.75 million in Thursday previews, initially setting projections for the long holiday weekend in the range of US$65 million to US$75 million. The Rise of Gru is now nearly doubling those estimates.

Should the Minions sequel fulfill its current projections, the film will shatter the Fourth of July weekend box office record. Paramount’s Transformers: Dark of the Moon currently stands as the highest-grossing earner for an Independence Day four-day frame — the 2011 blockbuster grossed US$115.9 million over the period.

Additionally, The Rise of Gru has a chance to become Illumination’s top domestic opener ever. The film’s predecessor, 2015‘s Minions, currently stands as the animation studio’s best, with a US$115.7 million 3-day opening. The sequel could break beyond that figure if it continues to grow over the weekend. In other words, the Minions may be bigger than ever.

Minions: The Rise of Gru serves as both a sequel to 2015‘s Minions and a prequel to Despicable Me. The film follows a 12-year-old Gru (voiced by Steve Carell) as he grows up in awe of a team of supervillains. Hankering to join them, he asks his sentient, overall-sporting pill creatures to sit on the sidelines for the job interview. Of course, things don’t quite work out as Gru expects them to.

The voice cast also includes Pierre Coffin, Alan Arkin, Taraji P Henson, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren and Danny Trejo.

With little competition for kid-friendly films on the immediate horizon, Universal hopes that Minions: The Rise of Gru enjoys a long run at the summer box office. Word-of-mouth should be strong, as audiences bestowed the film an “A” rating through research firm Cinema Score, indicating enthusiastic approval.

Critics have generally met The Rise of Gru amicably too, with the film scoring a 70% aggregate approval rating from top critics on Rotten Tomatoes. Variety chief film critic Peter Debruge quite enjoyed what he called a “delightfully silly sequel”, writing, “Six months into 2022, it’s the funniest film Hollywood has produced thus far. Audiences know what to expect, and Illumination delivers, offering another feel-good dose of bad behaviour.”

In the now-weekly segment of “Goodness gracious, Top Gun: Maverick is only dropping how much?”, the Tom Cruise sequel is projecting a measly 9% fall from its outing last weekend, drawing a US$26.8 million 3-day haul.

The numbers shouldn’t be surprising after more than a month of box office dominance, especially considering the star-spangled sequel essentially advertises itself as the ultimate movie to go see on Fourth of July weekend, though they continue to impress.

Maverick, which was co-financed and co-produced by Skydance, should take silver at the Fourth of July weekend box office. The film will expand its domestic gross to US$572 million through Monday, continuing to push the ceiling higher on its run as 2022‘s highest-grossing domestic release.

Elvis is headed for third place. Warner Bros released added US$5.3 million to its domestic gross on Friday, dropping a moderate 58% from its opening day last weekend. The film is expected to push its total North American gross past US$70 million through the holiday weekend.

With a production budget of US$85 million, Elvis has a ways to go to land comfortably in the black. However, the film has still managed to put together an impressive first 10 days for a release aimed squarely at adult audiences without ties to any franchise.

Universal’s Jurassic World Dominion is eyeing a fourth place finish, dropping a modest 39% from its outing last weekend. Though the film is billed as the finale to the Jurassic franchise, Dominion should expand its domestic haul to US$336 million through Monday, indicating that there’s still plenty of gas in the tank for the dinosaur-centric property.

The fifth place should go to Universal as well, with the Blumhouse production The Black Phone set to earn US$11.9 million over the 3-day frame. That’s only a 50% drop-off from its opening last weekend, which is a comparative stronghold for the horror genre. The Scott Derrickson-directed feature only carries a US$18 million production. With the film set to expand its domestic haul to US$50 million through Monday, Universal and Blumhouse should be glowing at the turnaround.

Beyond the top five, Disney’s Lightyear is facing the heat from Minions: The Rise of Gru drawing in family audiences. The Pixar production added US$2 million to its domestic haul on Friday, dropping 64% from the previous week. The Toy Story spinoff has been one of Pixar’s slowest films to push past a US$100 million domestic gross, and has yet to match the US$120 million opening weekend figure of Toy Story 4 in 2019.

In terms of previous Pixar productions, Lightyear is on track to land in the neighbourhood of the studio’s lowest-grossing domestic earners. The film has only surpassed the pandemic-impacted US$61.5 million haul of 2020‘s Onward. Now, it looks to grow beyond The Good Dinosaur (US$123 million), Cars 3 (US$152 million), A Bug’s Life (US$162 million) and if the box office legs prove stronger than anticipated, Cars 2 (US$191 million) and the first Toy Story (US$192 million).

Mr Malcolm’s List, a Regency-era romantic drama, isn’t making much of an impression in its domestic debut. The film is projected to earn US$1.03 million over the 4-day holiday frame from 1,384 locations, marking a meager US$741 per theatre. Bleecker Street is handling its North American distribution.

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