Fly Jinnah airline unveils brand identity

Fly Jinnah, Pakistan’s new low-cost carrier, on Wednesday revealed its visual brand identity.

Fly Jinnah’s’ brand identity, with its brand name abbreviation “FJ”, has adopted the vibrant red as its main colour to reflect the young and modern spirit of the airline while the logo and brand identity consisting of its unique font and round-shaped symbol reflects motion and continuity, according to a statement released in this regard.

Its brand values are Ambition – offering customers true value and connecting communities across the globe; Sincerity – honesty and willingness to achieve and grow while striving to improve; and Inventiveness – crafting creative solutions while remaining focused, practical, and efficient.

Inspired by the logo and the brand ethos, Fly Jinnah’s aircraft livery reflects a modern airline that is aspiring, energetic, and constantly on the move. Fly Jinnah, incorporated in Pakistan as an entity that is majority-owned by Pakistani citizens who are also sponsors of one of Pakistan’s leading and most diversified business conglomerates, the Lakson Group, is the fourth private national airline of Pakistan, established to contribute to the growth of the nation’s economy by creating new jobs and supporting core sectors such as tourism and hospitality.

Published in The Express Tribune, March 10^th, 2022.

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