‘Pakistan’s fashion industry is vibrant’

Industry is symbolic as well as practical for image building of any country

LAHORE:

Pakistan’s Fashion industry is vibrant and is now gaining ground in the world’s fashion arena. Lahore Chamber of Commerce and Industry (LCCI) President Mian Nauman Kabir expressed these views in a meeting on Fashion and Clothing Exports here at the LCCI on Monday.

LCCI Senior Vice President Mian Rehman Aziz Chan, Vice President Haris Ateeq, Convener LCCI Standing Committee Talat Hafeez also spoke on the occasion. Mian Nauman Kabir said that art promotion is extremely necessary for the soft image building of any country.

The fashion industry is symbolic as well as practical for the image building of any country. Many countries are working extensively to promote their fashion industry, he added.

In the European Union, Paris is highly respected in this particular field. Paris is a world leader in the fashion industry and earning huge revenue from this single sector, the LCCI president said.

LCCI Senior Vice President Mian Rehman Aziz Chan said that LCCI’s role is to facilitate its members by playing the role of a spokesperson for the industry and traders.

He added, “It is important that the government and LCCI collaborate on policy advocacy on the fashion sector. It is also very important that designers’ identity should be documented.”

LCCI Vice President Haris Ateeq said that during his meeting with the additional secretary, they both discussed various avenues to promote the fashion industry.

Published in The Express Tribune, February 1^st, 2022.