Singer Britney Spears will be the guest of honour at the upcoming MTV Video Music Awards (VMS) with a special tribute honouring her lengthy career, according to news service IANS. The “Toxic” hit-maker — who released her debut single “Baby One More Time” in 1999 — has been thrilling American audiences with her Femme Fatale tour this year.
Spears became a prominent figure in mainstream popular music and popular culture in the late 1990s and 2000s. Her career was followed by a much-publicised personal life with two failed marriages and many bizarre encounters with the law. Despite the fluctuations in her public and personal life, Spears was credited with influencing the revival of teen pop during the late 1990s.
After the success of Oops!...I Did It Again! (2000), she released her third studio album Britney in 2001 and expanded her brand by playing the starring role in the film Crossroads. She assumed creative control of her fourth studio album, In the Zone (2003), which yielded chart-topping singles like “Me Against the Music” (featuring Madonna), “Toxic” and “Everytime”. Other albums credited to Spears’ fast sprawling career are Blackout (2007), Circus (2008) and Femme Fatale (2011).
According to the Recording Industry Association of America, she is the eighth top-selling female artist in the United States, with 33 million certified albums. In June 2010, Spears was ranked sixth on Forbes list of the 100 Most Powerful and Influential celebrities in the world and she is also the third most mentioned musician on the internet, according to Forbes.
Seeing her achievement, MTV bosses are now planning ‘something unique’ to honour the 29-year-old at the annual ceremony in Los Angeles on August 28 this year. “Britney will be at the show and we’ll be paying tribute to her. She is having an incredible year and she is so beloved by the MTV audience that we thought of doing something that would be a different experience (from years gone by),” contactmusic quoted VMA executive producer, Amy Doyle.
“Obviously everything from her choreography to her fashion to her videos will be covered. We said ‘let’s challenge ourselves to do something unique’,” Doyle added. IANS
WITH ADDITIONAL INFORMATION FROM IMDb
Published in The Express Tribune, August 18th, 2011.