Almost four decades have passed since Suzuki commenced operations in Pakistan. The brand has created a legacy which easily made them into a household name; in fact, it's no surprise that everyone owns or knows someone in their close circle who possess a Suzuki. Almost everyone has some, if not many, memories with Suzuki, thanks to the deep nostalgia endemic to the brand.
Thus, Suzuki Pakistan decided to make the bond with their audience even more stronger and also be on top of the modern digital trends. Needless to say, a perfect solution was found. Initiating ‘My Suzuki My Story,' a user generated digital platform, became the stage for the loyal customer’s love towards the brand.
Via its simple format platform, Suzuki requested its audience to share any special memory they had with the brand in any way they liked. With the incentives provided, the campaign received great response overall, and three people were selected as winners for their captivating stories.
With the success of ‘My Suzuki My Story,' Suzuki Pakistan further decided to step up the ante and launch MY SUZUKI MY STORY Season 2 with an upgraded creative approach and prize package. To make it more personal for the audience, the brand classified the story format into themes like art, music, food, travel and adventure.
To make the campaign appealing to the digital audience, Suzuki roped in renowned digital influencers. By sharing their Suzuki stories, these celebrities attracted more potential viewers to this remarkable campaign and again, Suzuki's #MSMS Season 2 became a huge hit. Irfan Junejo was chosen for travel due to his great videography skills, Ramish Safa was taken on board for his mesmerising artwork, Zenith Irfan came in to be the attraction for women and adventurers, while Abid Brohi became the face of the music theme.
The initial push was enough to create a ripple effect and many people joined in the campaign organically. to win amazing prizes. Raising the bar, this year with season 2, Suzuki Pakistan is offering six grand prizes (Alto660cc, Cultus, motorcycles and cash prizes) to its chosen winners.
The campaign garnered more than 600 entries across the nation. The people were given the liberty to choose any media format they felt comfortable with. Many submitted pictorial stories, others created films, a good number of travelogues were submitted and musical content too came following.
Suzuki Pakistan had to skim through all of these entries to shortlist the top contenders with the most creative, emotional and unique stories. The campaign, after many ups and downs is finally entering into its final phase, but before the closing ceremony is revealed where the winners will be announced, let’s hear one of the shortlisted finalist speak about his submission and his experience with ‘My Suzuki My Story Season 2’.
For more information about Suzuki Pakistan or My Suzuki My Story, log on to www.suzukipakistan.com
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