Remember the good old times when you mastered your Urdu rapping skills with Talha Yunus and Talha Anjum’s song ‘Burger-e-Karachi’? The incredibly talented Young Stunners duo that spearheaded rap music in Pakistan recently came up with another song “Why Not Meri Jaan” in collaboration with Pepsi Pakistan, and it's not surprising how quickly it won the hearts and garnered praises of netizens not only in Pakistan but across the globe.
The musical extravaganza roped in millions of views after leaving people spellbound with the hip-hop track that makes you want to groove on its catchy tune. The song, along with its playful and upbeat vibe, portrays an extremely important social message: if you can stay positive and determined to never let go of your dreams then why not meri jaan?
Roping in Young Stunners was a classic move by Pepsi Pakistan because the young starlets represent the authentic ups and downs during their journey towards breaking several stereotypes. Not only did they manage to popularize Urdu rap music genre in Pakistan, they also added their own spark to the pop culture scene of the country.
The song is relatable to the young folks in particular because it addresses the pressures of getting judged, the pressure of expectations and the pressure of negotiating with the past. This song talks about being the change the millennial generation has always wanted to see.
‘Koshish Karany Walo Pe Hai Khuda Mehrbaan’ is a bold shout out to everyone who has a dream to never give up. In a world of why and what’s, this song empowers to ask why not? The magical lyrics not only resonate with the audience, but also manage to uplift their moods by helping them look at the silver lining
Not to forget the incredibly electrifying visuals! The strikingly slick animations coupled with splendid choreography and slick edits, add a unique element to the song. The aesthetically appealing visuals portray the local vibrant street culture in a remarkable manner; in all its glory.
The blockbuster song has taken over everyone’s playlist as well as hearts. It has been trending ever since its release because it speaks to the minds of people of all ages. It’s not just a song, but the voice of every Pakistani that questions the long-standing norms. Pepsi Pakistan’s efforts to empower people struggling with conflicts in their hearts that negate stereotypical pressures are not only commendable but also incredibly catchy.
*sings* Aaja sochain daayre se bahar… Why not, har mushkil honi paar mere yaar… Ye woh mindset that’s gonna take you far, meri jaan, why not?
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