The Ministry of Human Rights, in collaboration with Lifebuoy Shampoo, launched a campaign titled 'Tum Mazboot Ho' (You are Strong), which is aimed at inspiring women to raise stronger daughters and empowering them to oppose domestic violence.
Launched on International Women's Day, the campaign showcases the strength of bond that mothers share with daughters and highlights the influence of education in empowering girls.
The message, depicted through a short film, is a powerful insight into the mind of a young girl who observes the suffering of her mother and understands that she can rise above such circumstances through education. The film ends with informing the viewers about the Ministry of Human Right's helpline to seek help against domestic abuse.
Speaking with regards to the campaign, Federal Human Rights Minister Dr. Shireen Mazari said, "Every woman has a right to safety and a life free of violence. To support women facing domestic violence, the Ministry of Human Rights has launched a free, nationwide helpline, 1099, to seek help against domestic abuse."
Moreover, Unilever Pakistan chairperson Amir Paracha said, "Domestic violence is a reality that millions of women face and are increasingly vulnerable to in the post-Covid world.”
Published in The Express Tribune, March 9th, 2021.
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