Celebrities making their way into the world of fashion with their own clothing line isn’t really all that surprising. However, model-turned-actor Saheefa Jabbar Khattak hopes to leave a mark with her latest venture.
Called Evervanna, the starlet’s clothing lines promises a new take on sustainable fashion. “I'm really excited and happy to share something very close and dear to my heart,” the actor told The Express Tribune. “Months of hard work, creative planning and excellent craftsmanship have gone into designing my very own fashion label, Evervanna.
”Talking about the inspiration, Saheefa added, “The idea was to use my personal style and preferences to create a line of clothing with one-of-a-kind designs, accessible to everyone. I feel there's a lack of design in Pakistani high street fashion and space for pret-a-porter clothes which I'd wear myself.”
“I've always been inspired by the designers for whom I model and the unique clothes Pakistani fashion keeps churning out. Evervanna is in part an extension of my experience in Pakistani fashion and I believe the first line exhibits a new direction for streetwear,” she went on. “My experiences as a fashion curator over the years have left me encouraged. This collection in part does follow the imagination, creativity and style of my favored international designers.”
Saheefa acknowledged the support, love and encouragement of my fans and followers has kept her going and allowed her to scale new heights. “Their encouragement helped me begin new chapters in my life with certainty and confidence. Being able to launch my clothing line is a proud moment in this journey, and I'm thrilled to share it with everyone. I hope you take to the label and wear it, own it and find yourself in my clothes!” she concluded.
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