Indian streaming platform to produce five Pakistani originals

Zee5 will also be home for a number of local hits, including ‘Bin Roye’, ‘Diyar-E-Dil’ and ‘Tum Kon Piya’

KARACHI:

Catering to a strong consumer demand, Indian streaming platform Zee5 is adding and subtracting shows from its roster of offerings. These include some content from Pakistan as well. It is all set to revive its Zindagi brand, which will be the new home for a large number of Pakistani shows including Bin Roye, Diyar-E-Dil, Tum Kon Piya, Sheher-E-Zaat, Baaghi and many others, stated a press release.

Moreover, the platform will also launch five new original series. Zee5 is returning with the promise of not only rich original content but also fresh new shows that are thought-provoking, with a bold multi-cultural narrative. As a global content brand, Zindagi has always narrated handpicked, real stories that are differentiated, yet universal, in their storytelling and appeal, resonating strongly globally.

The originals set to be produced by the streaming platform star popular actors such as Saba Qamar, Naumaan Ijaz, Ahad Raza Mir, Sajal Aly and many others. The first show to be making waves is Mann Jogi, starring Qamar, Ijaz, Agha Mustafa Hassan, Uzma Hassan and Gul-e-Rana. It is written by Saji Gul and directed by Kashif Nisar.

Dhoop Ki Deewar is another original, produced by ZEE5, with Aly, Mir, Manzar Sehbai, Samiya Mumtaz, Alyy Khan, Adnan Jaffer, Samina Ahmed and Zeb Rehman in the lead. It is written by Umera Ahmed and directed by Haseeb Hassan.

Abdullahpur Ka Devdas will see Bilal Abbas Khan, Sarah Khan, Ijaz and Savera Nadeem in pivotal roles. Other actors in the show are Anoushay Abbasi, Raza Talish, Ali Ansari, Shahzad Nawaz and others. It has been penned by Shahid Dogar and directed by Anjum Shahzad. Helmed by popular director Mehreen Jabbar, Aik Jhooti Love Story stars Khan, Madiha Imam, Kinza Razzak, Furqan Qureshi, Kiran Haq, Beo Zafar and Mohammad Ahmad, with a script by Ahmed again.

Churails, starring Yasra Rizvi, Sarwat Gilani, Nimra Bucha, Mehar Bano, and others, has written and directed by the Cake famed film-maker Asim Abbasi.

Amit Goenka, CEO of ZEE5 stated, "Zindagi’s universal content has a very strong appeal and we are excited to offer this rich and engaging library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore, have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions.”
He added, “We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”