Google launches its own Pinterest-like service

You can use Google's Keen on desktop or mobile to build a collection of your best resources on a topic


Tech Desk June 22, 2020
PHOTO: YouTube screengrab

Google has launched a new service called Keen as part of Area 120, Google’s workshop for experimental projects.

The productivity service allows users to curate content that interests them which they can then share with others and continue to discover more.

“We worked in close collaboration with a team at Google called People and AI Research (PAIR), dedicated to human-centered machine learning systems, to develop this experiment,” Google said on their blog.

“On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen. You make a “keen,” which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.”

You can use Keen on desktop or mobile to build a collection of your best resources on a topic you know well and share it with people who would enjoy your curation. The keens can be private or public, so you control what is shared and who can contribute.

Google Search and the latest in machine learning to remain on the lookout for helpful content related to every keen you create. The more you save to a keen and organize it, the better the recommendations become.

“Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count,” said Google

Google is looking forward to users feedback to improve the new service.

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