We all love fashion but the impact it has on the environment is overwhelming to say the least. While the international fashion industry is working towards achieving sustainability in fashion, Pakistan has a long way to go. Sustainable fashion has become an increasingly talked about topic and it is about time that discussion surrounding the topic is brought to the forefront. Each year, the fashion industry churns out non-recyclable and non-compostable clothing in abundance which in turn has a detrimental impact on the environment.
According to one report, buyers consume 400 per cent more clothes than they did 20 years ago. But now, with environmentalism on the rise, so is the concept of sustainable fashion. Designers, retailers and fashion houses are now moving towards sustainable fashion and creating clothes that are recyclable, wearable and put minimum strain on the environment. But with the culture of fast fashion, it’s not an easy feat.
While we slowly move towards a huge movement, that is sustainable fashion, there are a few things you can do within your own homes and closets, to contribute towards sustainable fashion.
1. Shop Smarter
We all have the tendency to shop as each new season turns. Throughout the year, high-street retailers and brands will have sales and of course, there’s nothing more tempting than a sale. But in an attempt to have a more sustainable wardrobe, it always helps to shop smart. Look for better quality items that are more durable and will last you for longer than one fashion cycle. This way, you’ll be less likely to throw out old clothes sooner. You can also swap clothes with family and friends, which will not only extend the life of your garments, but it will also give you a fresh new wardrobe with pieces that you haven’t worn before.
2. Restyle Your Wardrobe
Restyling your wardrobe will give you a fresh take on the pieces you already own. You can get your friends to look at the items you have in your wardrobe and ask them how they would style them or pair them differently. Social media is your oyster so browse different fashion blogs to see how you can pair different garments together and you’ll be surprised at the variety of ways in which you can pair different colour combinations. Another way to add a fresh spin on your existing wardrobe is to invest in statement accessories which will not only enhance your look, but also add a luxe feel to it.
3. Care For Your Clothing
Taking extra care of your clothing will take you a long way when it comes to curating a sustainable closet. If you take the time to read the care instructions on your clothing labels and follow them, your clothes will last longer. Hand washing might be taxing, but it will ensure that the lifespan of your clothing is prolonged. Also opt for sustainable detergents as conventional detergents contain substances that are harmful to people’s health and the environment. Investing in a small hand steamer will also give life to your garments and make them feel fresh and new again.
4. Try the 30 Wear Challenge
Challenge yourself to only buy pieces you think you’ll wear at least 30 times. Break the trend of purchasing single-use pieces or pieces that you’ll only wear a few times and dispose of. Once you read about and understand the process whereby a garment is made and the disruption it causes to the environment, you will quickly understand that single use pieces are not the way forward. Completing the 30 wear challenge will also allow you to play around with your styling and become more creative with your look each time you wear it.