
However, everything went downhill after the video platform was acquired in 2012 by Twitter and now it is defunct.
Dom Hofmann, the co-creator of Vine has been discreetly working on a successor app, called Byte which is now available on iOS and Android.
byte's out https://t.co/9XcoEHqmpX
— dom hofmann (@dhof) January 25, 2020
Hofmann has been working on the app for some time now after he quit Vine right after the app was acquired by Twitter.
He had initially named the app V2 later officially revamping the project as Byte, but the name should not be confused with the popular Chinese company Bytedance, the makers of TikTok.
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At present Bytes’ biggest competitor is TikTok that has dethroned Facebook to become the second most downloaded app in the world behind WhatsApp.
Since launching in 2017, the app has been downloaded more than 1.5 billion times, according to Sensor Tower; US-based research agency.
Hofmann came with the name back in 2015 when he had designed the app, it was similar to Vine letting users create custom soundtracks to play over the images and GIFs similar to how TikTok now uses licensed music and lip-syncing themes.
dear friends,
today we’re bringing back 6-second looping videos and a new community for people who love them.
it’s called byte and it’s both familiar and new. we hope it’ll resonate with people who feel something’s been missing. https://t.co/g5qOIdM8qG
— byte (@byte_app) January 25, 2020
Once the app is downloaded, you upload from your camera roll or use the byte camera to capture stuff you can use new personalities and moments from the app.
The platform plans to launch a revenue-sharing mechanism to help creators make money off their videos.
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“We’re looking at all of those, but we’ll be starting with a revenue share + supplementing with our own funds. We’ll have more details about exactly how the pilot program will work soon,” said Hofmann according to TechCrunch.
With immense competition from TikTok it would be interesting to see how Byte is received by the public.
This article originally published on The Verge.
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