Sarsabz pays tribute to Pakistani farmers with its Salam Kissan campaign

Published: December 18, 2019
Fatima Group
Press Release

Agriculture is the mainstay of Pakistan’s economy as it counts for 19% of the GDP. However, the untiring individuals, who are behind this phenomenon are often not given enough appreciation or the respect that they truly deserve. These individuals are none other than farmers, who relentlessly work round the clock to ensure we have food on our tables and an unending wardrobe to flaunt.

In order to recognise their hard work and dedication, a leading fertiliser manufacturer, Sarsabz by Fatima Fertilizers under Fatima Group decided to launch its latest campaign Salam Kissan. Through such efforts, the campaign aims to pay gratitude to one of the most hardworking forces of our country: the farmers.


So, muster all the passion and celebrate Kissan Day nationwide with Sabsabz today on 18th December, 2019. As a Pakistani, the onus now falls upon us to value their hardships by celebrating a day specially dedicated to these praiseworthy farmers.

Further adding to the initiative of making conscious efforts, Sarsabz paid a tribute and gratitude to the farmers of Pakistan by releasing a song which is a part of their Salam Kissan initiative.

The initiative intends to elevate the status of the farmers of our country. Needless to say, with vocals by Ali Noor and direction by Pakistan’s renowned filmmaker Jami Moor, it sure is a treat to all of your senses.


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