Amazon designs more powerful data center chip

Amazon said on Tuesday it had designed a more powerful data center processor chip, as it looks to pose a serious challenge to the domination of market leaders Intel and Advanced Micro Devices.

The AWS Graviton 2 processor, which is estimated to be seven times faster than its previous chip, uses technology from SoftBank Group Corp-owned Arm Holdings.

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Reuters reported last week that Amazon was looking to design a data center processor chip to power its cloud unit.

With the new chip, Amazon is looking to reduce its reliance on processors made by Intel and AMD to power its money-spinning cloud business, AWS.

Intel currently controls more than 90% of the server processor market, with AMD controlling most of the remainder.