Forget marathons – Gatorade brings 'sweatathons' to Pakistan

Gatorade replenishes Karachites energy with the first ever Fitness Festival

November 26, 2011

This weekend, Karachi witnessed a new and super cool fitness trend via the #SweatAThon – a fitness festival like none other. The concept was introduced by the world’s No. 1 sports drink – Gatorade. The idea behind this festival was to encourage a healthy everyday lifestyle which Karachites embraced warmly.

For all those who weren’t in Karachi on 24th November at Moin Khan Academy, you probably want to know what exactly a #SweatAThon is. It’s the coolest combination of fitness and entertainment you’ll ever get. The festival featured a super fun 5km run with the legendary cricketer, Shoaib Akhter. That wasn’t all though, Gatorade also distributed prizes to the #SweatAThon participants. How epic is that!

BeFunky Collage

This was followed up by a killer boot camp conducted by none other than the fitness guru Nusrat Hidayatullah. Have to admit though, the boot camp was intense and really got us pumping. Luckily there was lots of Gatorade available at the venue so we were able to re-hydrate, refuel and replenish all the electrolytes we lost while sweating.


The event was hosted by the super talented Khalid Malik and the ever gorgeous Ayesha Omar. The festival closed off with a concert performed by the legendary Pakistani rock group, Strings. The crowd could not stop swooning to the live performance. What an amazing way to spend a Sunday!


By making its way into Pakistan as the world’s No.1 sports drink, Gatorade has really turned the energy up. We are super intrigued to know what the brand has in store for us next.



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