Pearl-Continental Hotels & Resorts has been awarded ‘Brand of the Year’ Award at the World Branding Awards ceremony at Kensington Palace in London on Thursday.
“It is an honour for us and a proud moment for Pakistan to witness Pearl-Continental Hotels & Resorts receiving this prestigious award," said Haseeb Gardezi, COO Hashoo Group Hospitality Division, while addressing the awards ceremony.
The award was presented by World Branding Forum following a rigorous assessment, evaluation and voting process.
‘The Brand of the Year’ Award is a distinctive and premier recognition for a brand recognised as a champion in its industry on current market standing and consumer preference.
It honours only that single brand in each category every year, which dominantly led through all the levels of the selection criteria.