To all the food lovers out there: Thora Aur Khao!

Soya Supreme's applaudable campaign creatively captures Pakistan’s love for food

Since generations, the love for food has been deep rooted in our culture. We have all grown up in gharanas that have given utmost importance to a perfect dastarkhan that intends to win hearts of the guests.

From khausey to kunna, Pakistanis take their food very seriously. It is true that some people eat to live, but when it comes to Pakistanis, they not only live to eat, but they also indulge in various foods related debates that till date have remained unresolved.



I mean like… Biryani with aloo or without? We sure don’t know if we will ever be able to reach a conclusion regarding this phenomenon; however what we do know is that aloo or no aloo, biryani should always be healthy.

Traditionally, desi food has always been a significant highlight in events and celebrations; however the amount of calorie intake in such cuisines can sometimes be quite scary for a health enthusiast. Especially when some aunty forces them to eat more!



Soya supreme is the pioneer of introducing the procedure of treating oil at an Ultra High Temperature (UHT Treatment) in Pakistan, that provides a strong RTB for making the oil light and easily digestable. So, basically, next time when someone says ‘Thora Aur Khao’ while offering you food, if it is cooked in Soya Supreme, you can wholeheartedly nod a yes because the food will not only be scrumptious and healthy, but also light...giving you room to eat just a little bit more!



By providing innovative solutions, Soya Supreme continues to carve a niche in the hearts of Pakistanis. Not only is their oil a #ColorOfHealth, but their new campaign also seems like a breath of fresh air which is breaking the monotonous clutter of ‘me too’ ads. There was a time when the easiest way to grip the minds of consumers was to make everyone dance absurdly in TVCs. Nowadays, the audience has become smarter and so desensitised to such ads that advertisers need to come up with new mantras to attract their attention in order to leave an everlasting impact.

Kudos to Soya Supreme for understanding their audience, and setting up a benchmark for future ads to follow.


The main highlight of the campaign, for us, is the jingle which has been gaining immense popularity and has become the talk of the town in no time. It is fun, catchy, and extremely hummable with lighthearted humorous lyrics to compliment it. It’s so peppy that we simply can’t get it out of our heads!

The best part of the campaign is that everybody can relate to it as all the ‘foodie’ situations shown in the TVC has been experienced by most of us, whether it be a heart-break, wedding or a celebration of success.



No matter how big of a globe trotter you are, nothing beats ghar ka khaana!



If you’re like one of us who only attends wedding for the sake of good food, then to celebrate your love for food, #ThoraAurKhao!



Food can be the perfect excuse for catching up with your long lost friends.



There is definitely no love sincerer than the love of food, and even when everyone else ditches you, you can still count on a plate of crispy crunchy fries.



Last but not the least, meetha is a weakness that true foodies cannot resist. One thing that really defines winters for us is the aroma of garam gajar ka halwa which lusciously melts in your mouth!