Tan France compares Pakistani fairness cream to a 'hate crime'

'How is this even legal,' the Pakistani British fashion designer quipped on social media

British Pakistani fashion designer Tan France recently launched an online campaign on Instagram called Shaded to talk about topics and events relating to racism, and his first target is his disdain towards fairness creams.

The Queer Eye star chose a very well-known Pakistani brand that is available in most local supermarkets, Fair & Lovely. France uploaded an advertising picture from the company depicting a woman with a half-brown, half-white face accompanied by a passionate rant in the caption.

"One of the main reasons I started this account. This b******t, right here! Fair & Lovely. The name itself. Feels like a gosh darn hate crime.
How is this even legal? How is this product still available in our local grocery stores, sat at the checkout, as a constant reminder that one should strive for fair skin, as fair skin = beauty," he wrote on the commercial share.

https://www.instagram.com/p/B3K1s4mhqpd/

The 32-year-old didn't stop there. "If you use this, or know of anyone using these bleaching creams, please know that they are b******t. Your color is beautiful. You are desirable, just the color you are."

In Pakistan, celebrities like Nadia Jamil and Masarrat Misbah have also called out the brand and 'whitening' products in general. On the other hand, stars such as Mawra Hocane and Sajal Aly have been criticised for promoting the bleaching products.

https://www.instagram.com/p/B2aQW65ASep/?utm_source=ig_embed&utm_campaign=dlfix

France recently represented Pakistan at the Creative Arts Emmy's as part of the hit reality Netflix show's cast, opting for a more traditional ensemble. Queer Eye was nominated for two categories, Outstanding Directing for a Reality Program and Outstanding Structured Reality Program.

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